5th September 2006 - Get a New Media life
Its that time of the week again when I send round an email full of useless links to a bunch of pointless websites for you to peruse at your leisure.
So what kind of crap are the crazy time-wasters in New Media Marketing looking at this week I hear you ask…
Well, everyone knows that New Media uses way more jargon than any other department at Channel 4. Want to know where we get it all from? Click on this wonderful bullshit generator
http://emptybottle.org/bullshit/
Now for something random. This site shows a photograph of the current time, with the photo changing every minute of the day. How the time is actually displayed is a whole different matter. A lot of photos have the time written on a piece of cardboard, some have it on car registrations or street signs. Its hard to explain but incredibly simple in reality. Click on the link, and then go to “view the clock” on the left hand side. The time will reflect the time showing on your PC and changes every minute. If when you get there, there’s something obscure, wait a minute, and see it change.
http://www.humanclock.com/
Those of you who have ever played console games will probably have heard of Grand Theft Auto. The game allows the player to take on the role of a criminal who can roam around a city. Various missions are set for completion, such as bank robberies, assassinations, and other crimes. Nice! Coke have created something (we think in association with the game designers) which shows how even traditional advertisers are being creative in the right environment when it comes to digital media.
http://www.jaffejuice.com/2006/08/grand_theft_aut.html
And others are too. Profero have done a really interesting campaign for Mini. Rather than click through from the banner to a Mini website, the banners take you on a tour of random independent websites and the Mini ad acts as a kind of time tunnel into the different locations. Steve and I are talking about how we could use an idea like this for a clue-based campaign on our own site or others for a show like The Search. Keep clicking on the Mini
http://www.urbanjunkies.com/adventure/
Pirates of the Caribbean did a clever partnership this year with Google Earth. Basically they have created a map within Google Earth of a fictional island in the Caribbean, on which users can navigate and discover the movie related content.
http://www.discoverpirateisland.com/
Radio 1 has launched a new project called the Musicubes. Musicubes are a new way to share and express your musical taste online. It is essentially a music player you can customise according to your tastes, and then you can share it with your friends and with the visitors of your blog. It’s an interesting concept, taking advantage of blogs to generate awareness and word of mouth around BBC radio, and also a very good idea for a music interface.
http://www.radio1musicubes.co.uk/constructor1.shtml
Ok, now for something completely different. You love karaoke but can never get a room at Lucky Voice when you want. Solution – subscribe to Singshot or kSolo. Here with a pair of PC speakers and a microphone you can karaoke to heart’s content. The site streams the lyrics while the songs play, there’s a huge selection and you can upload and share your greatest X Factor style auditions. Get a big screen, get your friends round, save yourself £60/hourhttp://www.singshot.com/index.html
http://www.ksolo.com/home.do
Next conundrum – your photographs need more recognition than a tacky photo album, your writing skills are wasted in a diary no one looks at, or your recipes are scattered on post it notes with fingerprints all over. How about creating a proper book? Blurb is an incredible piece of free downloadable software that helps you create a book (full colour, hardback) for about £20. You download the software, drop in pictures and images (it comes with standard pages that you can adapt) and only when you click publish you pay and it gets printed in the States and sent out. They don’t currently ship to the UK, but that will change soon, and its quite amazingly easy to do it all. Trust me, this is one of the best things I’ve discovered recently and I’m in the middle of creating one myself. Incredibly straightforward software and its set to be one of the best presents I’ve ever given.
http://www.blurb.com/
Many of you will already know about the Craigslist phenomenon. Craig Newmark set up a kind of free ebay in San Francisco in 1995. It’s a collection of classified ads, sorted by location. It now serves over 4 billion page views per month, putting it in 30th place overall among Internet companies world wide and 7th place overall among Internet companies in the United States. With over 10 million new classified ads each month, Craigslist is the leading classifieds service in any medium. The site receives over 500,000 new job listings each month, making it one of the top job boards in the world. Its included London for some time now on its listings, and is definitely worth a search from time to time.
http://london.craigslist.org/
Now for something practical. Want to send big files but limited due to our network, or your ISP limits. Try Pando. As with all the best sites its still a beta for now
http://www.pando.com/beta/
Ok if that was this week’s one useful thing, lets head straight back to the pointless stuff. Mosquito ringtones. You probably heard about this a while back. Basically it’s a sound that was hijacked from a technology that was originally used to repel loitering teenagers from shops. This device emits a sound that proves to be a great annoyance to teenagers or anyone younger, but leaves most over twenty years of age unaffected. This is due to Presbycusis, a normal loss of acute hearing that occurs with advancing age. The ringtone was developed using the same technology, it is primarily used in the classroom, allowing students to hear incoming text messages on their mobile phones without the knowledge of their teachers. If you want to check out whether you have teenage hearing or not, check out this link and click on the play buttons for different frequencies. However, I must warn you, I spent a while listening to them myself and went home with an almighty headache. So click with care…
http://www.ultrasonic-ringtones.com/
Phew, a whole email without a single link to YouTube. That’s New Media for you, its already last month’s news.
So what kind of crap are the crazy time-wasters in New Media Marketing looking at this week I hear you ask…
Well, everyone knows that New Media uses way more jargon than any other department at Channel 4. Want to know where we get it all from? Click on this wonderful bullshit generator
http://emptybottle.org/bullshit/
Now for something random. This site shows a photograph of the current time, with the photo changing every minute of the day. How the time is actually displayed is a whole different matter. A lot of photos have the time written on a piece of cardboard, some have it on car registrations or street signs. Its hard to explain but incredibly simple in reality. Click on the link, and then go to “view the clock” on the left hand side. The time will reflect the time showing on your PC and changes every minute. If when you get there, there’s something obscure, wait a minute, and see it change.
http://www.humanclock.com/
Those of you who have ever played console games will probably have heard of Grand Theft Auto. The game allows the player to take on the role of a criminal who can roam around a city. Various missions are set for completion, such as bank robberies, assassinations, and other crimes. Nice! Coke have created something (we think in association with the game designers) which shows how even traditional advertisers are being creative in the right environment when it comes to digital media.
http://www.jaffejuice.com/2006/08/grand_theft_aut.html
And others are too. Profero have done a really interesting campaign for Mini. Rather than click through from the banner to a Mini website, the banners take you on a tour of random independent websites and the Mini ad acts as a kind of time tunnel into the different locations. Steve and I are talking about how we could use an idea like this for a clue-based campaign on our own site or others for a show like The Search. Keep clicking on the Mini
http://www.urbanjunkies.com/adventure/
Pirates of the Caribbean did a clever partnership this year with Google Earth. Basically they have created a map within Google Earth of a fictional island in the Caribbean, on which users can navigate and discover the movie related content.
http://www.discoverpirateisland.com/
Radio 1 has launched a new project called the Musicubes. Musicubes are a new way to share and express your musical taste online. It is essentially a music player you can customise according to your tastes, and then you can share it with your friends and with the visitors of your blog. It’s an interesting concept, taking advantage of blogs to generate awareness and word of mouth around BBC radio, and also a very good idea for a music interface.
http://www.radio1musicubes.co.uk/constructor1.shtml
Ok, now for something completely different. You love karaoke but can never get a room at Lucky Voice when you want. Solution – subscribe to Singshot or kSolo. Here with a pair of PC speakers and a microphone you can karaoke to heart’s content. The site streams the lyrics while the songs play, there’s a huge selection and you can upload and share your greatest X Factor style auditions. Get a big screen, get your friends round, save yourself £60/hourhttp://www.singshot.com/index.html
http://www.ksolo.com/home.do
Next conundrum – your photographs need more recognition than a tacky photo album, your writing skills are wasted in a diary no one looks at, or your recipes are scattered on post it notes with fingerprints all over. How about creating a proper book? Blurb is an incredible piece of free downloadable software that helps you create a book (full colour, hardback) for about £20. You download the software, drop in pictures and images (it comes with standard pages that you can adapt) and only when you click publish you pay and it gets printed in the States and sent out. They don’t currently ship to the UK, but that will change soon, and its quite amazingly easy to do it all. Trust me, this is one of the best things I’ve discovered recently and I’m in the middle of creating one myself. Incredibly straightforward software and its set to be one of the best presents I’ve ever given.
http://www.blurb.com/
Many of you will already know about the Craigslist phenomenon. Craig Newmark set up a kind of free ebay in San Francisco in 1995. It’s a collection of classified ads, sorted by location. It now serves over 4 billion page views per month, putting it in 30th place overall among Internet companies world wide and 7th place overall among Internet companies in the United States. With over 10 million new classified ads each month, Craigslist is the leading classifieds service in any medium. The site receives over 500,000 new job listings each month, making it one of the top job boards in the world. Its included London for some time now on its listings, and is definitely worth a search from time to time.
http://london.craigslist.org/
Now for something practical. Want to send big files but limited due to our network, or your ISP limits. Try Pando. As with all the best sites its still a beta for now
http://www.pando.com/beta/
Ok if that was this week’s one useful thing, lets head straight back to the pointless stuff. Mosquito ringtones. You probably heard about this a while back. Basically it’s a sound that was hijacked from a technology that was originally used to repel loitering teenagers from shops. This device emits a sound that proves to be a great annoyance to teenagers or anyone younger, but leaves most over twenty years of age unaffected. This is due to Presbycusis, a normal loss of acute hearing that occurs with advancing age. The ringtone was developed using the same technology, it is primarily used in the classroom, allowing students to hear incoming text messages on their mobile phones without the knowledge of their teachers. If you want to check out whether you have teenage hearing or not, check out this link and click on the play buttons for different frequencies. However, I must warn you, I spent a while listening to them myself and went home with an almighty headache. So click with care…
http://www.ultrasonic-ringtones.com/
Phew, a whole email without a single link to YouTube. That’s New Media for you, its already last month’s news.
posted by Blach at 9:20 AM
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